As P1Harmony proclaim “I’m going my way” and dare their naysayers to “write whatever you want, however you want, fill the paper with your colors,” they engage in playful spoofs of sporting events. Instead, the track’s creative MV and sufficiently intriguing musical choices make it stand out from the crowd.Ī rebellious guitar riff welcomes you into the MV world of “Doom Du Doom.” It’s a place where bright pops of color and the members’ bold charisma contrast with otherwise drab sets, including an abandoned grassy expanse and a rundown boxing gym. P1Harmony’s “Doom Du Doom” could have been just another in a long line of do-it-my-way, don’t-care-what-you-say boy group songs: nothing offensive, but nothing special. Nevertheless, “Scream” is a worthwhile listen, and a testament to SF9’s successful nurturing of an appealing signature style. But to see a strong track utterly failed by its visual representation is a bummer. SF9 do get bonus points for pulling off violently lime green suits, a true miracle. Grown men should not be singing about grown men things in sad plastic sets that look like they were built with a glue gun and some cardstock.
BUMPY ROAD MOTIVATIONAL POSTER MOVIE
Clearly made on a razor-thin budget, the childish basketball court and shoddy beach movie set locations clash with the song’s suave tone. Unfortunately, SF9 are let down by their MV. The subtler beat also fits with the song’s intriguing mix of sweetness and slight danger, pretty falsettos abounding even as SF9 declare they “wanna go play” and invite you to join them on an adventure that they themselves proclaim as “risky,” something that will “shock and shake the world.” “Scream” deftly threads a thin needle and emerges as a softly summery yet sultry track. The group do convincingly ground the track in a summery place by bringing a light touch to the track’s club-derived beat the bass line pings rather than blares.
It probably doesn’t hurt that SF9 are firmly in their comfort zone with “Scream,” an unabashedly mature and flirtatious track. Vocally, Jaeyoon and Dawon particularly standout, and Taeyang is an even more commanding center dancer than usual.
Indeed, as sometimes happens when a group shrinks short-term, unexpected members seize the chance to shine. Though Inseong’s power vocals are particularly missed, “Scream” largely escapes feeling like a half-measure. “Scream” is SF9’s first comeback with a temporarily smaller 6-member lineup (members Youngbin and Inseong are currently enlisted, and Rowoon was unable to participate in the comeback because of schedule conflicts with a drama filming). Like Chungha, SF9 are seeking to channel summer magic in “Scream,” though their version has a decidedly more sensual edge. But when a simple summer track is done this well, it’s a little dose of pure happiness to be thankful for. Lyrically, the only thing that seems to be happening is that Chungha is sparkling, her love interest is sparkling, and the goal is to make the sparkling even more sparkly. Amidst all the glamour, Chungha seems to be having a genuinely great time, her bubbly performance a delight to watch. A seemingly endless array of shimmering underwater sets make the MV an aesthetic feast. The MV for the track is as refreshing as its musicality. Amidst the glittering pop-synth soundscape of “Sparkling,” dotted with adorable touches like an enthusiastic flute and the sound of a soda can crisply popping open, Chungha’s high and crystal-clear vocal tone shines. Musically, it’s even arguably a better fit. After a long line of dramatic title tracks, Chungha deftly executes a 180-turn with the effervescent “Sparkling.” While not necessarily in line with her most recent discography, “Sparkling” does have precedent, primarily in Chungha’s early releases like “ Love U” and “ Rollercoaster.” Indeed, the feather-light, joyful vibe of “Sparkling” suits Chungha just as much as the more intense style she’s become famous for.
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